Free gym audit · 3 minutes

Find out where your gym is leaking money.

Most of a gym's profit comes down to two numbers: how long new members stay, and how many buy personal training. Put in your own figures and see what's slipping through, plus what it's worth to fix.

1 in 3new members quit early
~3%of members buy PT
7 checksthe systems that stop both

The figures below are an example gym. Replace them with yours.

01 Your gym

£

02 Members in, members out

%
Not sure? 1 in 3 (33%) is common.

03 Personal training

%
18 PT clients out of 600 members is 3%.
£
Example: 8 sessions at £30.
%
Employed trainers: most of it. Trainers renting space: often 0–30%.

04 What's in place today

Targets and assumptions (change any of them)
%
From 1 in 3 down to 1 in 5.
mo
%
Doubling from 3% to 6%.
%
mo